:: NEW ZEALAND IN BRIEF

New Zealand comprises two main narrow and mountainous islands, the North Island and the South Island, separated by Cook Strait, and a number of smaller outlying islands. The total land area is approximately 268,000 square kilometres (about the combined area of Victoria and Tasmania). The capital, Wellington, is situated on the south-west tip of the North Island and is about the same latitude as Launceston. The Southern Alps, containing glacial systems which have retreated and formed wide glacial valleys and inland lakes, extend the length of the South Island. The Southern Alps include New Zealand's highest mountain, Aoraki Mt Cook (3754 m). The highest mountain in the North Island is Mount Ruapehu (2797m), an active volcano which erupted in 1995 and again in 1996. Not far from the mountain is Lake Taupo, the largest lake in New Zealand. New Zealand has a cool temperate climate, strongly influenced by oceanographic factors.
New Zealand has a population of close to 4.1 million people. New Zealand's rate of natural increase is 0.8 per cent per year. The rate of population growth has decreased over the last two years, a result of reduced net inward migration, and the narrowing gap between births and deaths. Australia is a major destination for New Zealanders who leave their country to live elsewhere.
Traditionally, most inward migration has been from the United Kingdom, Australia and Northern Europe. In more recent times, a growing number of migrants have come from the Pacific island countries, particularly Samoa, Cook Islands and Niue, and from Asia.

THE ECONOMY
New Zealand emerged from the Second World War with its industrial and agricultural capacities intact, in a world facing major shortfalls in agricultural and consumer goods. The opportunities for a country with significant productive potential were such that in the early 1950’s New Zealand’s Gross National Product (GNP) per capita was ranked second only to Switzerland. However, New Zealand’s failure to capitalise on this wealth by developing industrial capacity, and its continued reliance on primary commodity products as its main source of income, saw it enter the 1980’s ranked beyond 30th in a list of countries’ per capita GNP’s. By 1984 New Zealand was heavily indebted and facing a major currency crisis. A change of Government saw New Zealand embark upon a program of enormous reformation and restructuring, which embraced a market-oriented economic philosophy. A key tenet was that economic efficiency would be optimised if markets were allowed to develop and operate with a minimum of Government intervention


TOURISM
New Zealand’s single largest export industry, surpassing the dairy industry in earnings. Its growth has been driven by the nation’s strong international profile and increasing air capacity.
In the year ended December 2005, New Zealand welcomed 2.38 million international visitors. Our largest markets – Australia, the UK, the USA and Japan – are all showing growth and overall visitor expenditure is also increasing.
The World Tourism Organisation has forecast the East Asia/Pacific region to be the key growth area from 1995 to 2020, suggesting it could receive 25.4% of world tourist arrivals by 2020, up from 14.4% in 1995. Meanwhile, the Tourism Research Council New Zealand and Ministry of Tourism predict that 3.2 million international visitors will visit New Zealand in 2011. International visitor spend is also forecast to grow at 6.2% per annum to $9.6 billion in 2011.
This indicates that the industry has strong potential for growth, and investments are already being made in a variety of tourist-related activities and services – such as sightseeing and adventure activities, motels, backpackers’ accommodation, restaurants, farm stays, transport businesses, cultural tourism and entertainment, ecotourism and retailing. Between 13,500 and 18,000 businesses operate in the sector, directly employing around 102,700 people. The vast majority are small, owner-operator businesses.


CULTURE
Contemporary New Zealand has a diverse culture with influences from English, Scottish, Irish, American, Australian and Maori cultures, along with those of other European cultures and – more recently – Polynesian cultures other than that of the Maori (including Samoan, Tongan, Tokelaun Niuean, Cook Islands Maori, Tahitian, and Hawaiian); also southern Asian (Indian), Southeast Asian (Filipino, Malaysian, Cambodian, and Vietnamese), and east Asian (Chinese, Korean, and Japanese) cultures. Large festivals in celebration of Diwali and Chinese New Year are held in Auckland, as is the world's largest Polynesian festival, Pasifika. Cultural links between New Zealand and the United Kingdom are maintained by a common language, sustained migration from the United Kingdom and the fact that many young New Zealanders spend time in the United Kingdom on their "overseas experience" (OE). The music of New Zealand and cuisine of New Zealand are similar to that of Britain and the United States, although both have some distinct New Zealand and Pacific qualities.




 

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